Project description

Following Afa’s own natural preference the laws of physics were put to use. A giant roll of aluminum was modeled, on location, into a giant curling wave, using a crane and innumerable cables as well as lots of pressure, tension and gravity itself. The undulating wave represents the liquids, which are after all the starting point of all of Afa’s innovative techniques, while at the same time symbolizing the rush of continual innovation, development and production. The silver color suggests the shimmer of light reflecting on water, emphasized by artfully placed light beams and led spots.

Afa’s newest Flairosol products are displayed at the center of the silver curl as well as around it, balancing on skinny sticks rising like stems from the ground. The four sprayers for Personal Care, Pet Care, Plant Care and Air Care are each set in a fitting design: a mirror, a cat collar, a plant and a cloud. The meeting room, with especially designed furniture, is separated from the semicircular display area by a wall that further displays bottles from the many brands that use the trigger sprayers of Afa.

Size: 90m2
Client: Afa Dispensing Group
Location: Düsseldorf
Year: 2014
Team: Ellen Kiers, Martijn Frank Dirks

Services

Graphic 
Design

Graphic
Design

Stand 
Design

Stand
Design

Product 
Design

Product
Design

Press

Print: Grand Stand 5 (Frame Publishers)
Online: Retail Design Blog
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